(Reporter Liu Yusong) China's e-commerce shopping festival is now on fire in Russia. on November 14, China Trade News reporter learned from the Russian e-commerce platform Ozon, this year's "Double Eleven" period, the platform's sales have seen a significant growth.

On November 9, Ozon platform "Double Eleven" promotional activities officially opened. It is understood that this activity lasts three days. As of November 11, the turnover of the platform during the event exceeded 30 billion rubles. Compared with last year's double "11" activity period, the platform per capita consumption increased by 27%, the number of orders from buyers more than 5.4 million.

The fastest growth in turnover was recorded by Chinese sellers. Compared to sales in 2022, it was up 270% year-on-year. In addition, Chinese sellers are way ahead in terms of participation in promotions. More than 90% of Chinese sellers offered discounts on their products during the "Double 11" period.

Among the many consumer goods, the top five categories on Ozon in terms of turnover included construction and repair, home and garden, clothing and footwear, smartphones and computers. None of these categories have traditionally been a strong point for Chinese sellers. A Chinese-branded car was the highest-valued item sold on Ozon during this year's Double 11. The Chinese brand car, Chery Ruihu 4Pro, was purchased by 12 buyers in 3 hours, with a discounted amount of nearly RMB 28,000 yuan. Not only that, Russian consumers who buy this car will enjoy home delivery service thereafter. In addition, automatic coffee machines, dishwashers and rechargeable drills have become the commodities that Russian users "collectively spent" the most money on during the Double "11" period.

Ozon Greater China President Huang effect said, this year, Ozon platform to increase investment in infrastructure construction, efforts to improve the platform delivery time, for the smooth entry of Chinese goods into the Russian market to provide the conditions. With more and more Chinese goods entering Russia, more and more Russian consumers are becoming familiar with them and love them. This also brings new market opportunities for more Chinese sellers. Judging from the sales of this Double 11th of November, the turnover of Chinese sellers participating in promotional activities on the Ozon platform has accounted for 11% of the overall turnover of the platform in the same period. This also shows that local consumers' trust in Chinese goods is steadily increasing in the Russian market.