On December 28th, Let Happiness Happen - Rongsheng 606WILL Freshness Nourishing Refrigerator New Product Launch was held in Shanghai. Equipped with the upgraded and iterative WILL Freshness Nourishing System, as well as a large-capacity space and aesthetically-pleasing design, this refrigerator attracted the attention of many users as soon as it hit the market. The continuous launch of Rongsheng's WILL series of refrigerators not only reflects technological innovation and product iteration, but also aims to promote the birth of a better and happier lifestyle!

With the increasing segmentation of people's health needs, the refrigerator, as an important line of defense to achieve food safety, carries the heavy responsibility of protecting public health. As a professional refrigerator leader focusing on quality and freshness, Rongsheng has been exploring how to enable users to have a fresher eating experience, and has redefined the “freshness” standard for healthy ingredients and subverted the traditional way of preserving freshness.In 2019, Rongsheng pioneered and launched the industry-exclusive WILL Natural Freshness System, which opened a new chapter of refrigerator The system skillfully combines water, water, and water. The system cleverly integrates the three major growth elements of water, ion and light, simulating the ecological environment of plant growth in the refrigerator, realizing the magical effect of fruits and vegetables “placed in the refrigerator to continue to grow for 7 days”, and elevating the freshness preservation technology of the refrigerator industry to a whole new level.

Li Qiang, executive vice president of the refrigerator company, said that Rongsheng WILL freshness refrigerator is a refrigerator product that can realize the active freshness of fruits and vegetables, and the effect of the entire freezer. After continuous upgrading and innovation of technology, it has now entered the WILL 4.0 era. In the new year, Rongsheng will continue to adhere to the brand concept of “leading in quality, freshness and health”, focus more on user needs, driven by scenarios, and through the continuous iteration of health and freshness technology and products, to fulfill the promise of health, lead the industry in-depth development, and inject sustained impetus for a better life.

Excellent product quality and product experience has also won Rongsheng a good user reputation, market performance is very bright. According to the 48th week of offline refrigerator weekly monitoring data released by Aowei Yun.com, in the industry TOP10 best-selling models list, Rongsheng refrigerator exclusive 6 seats. At the same time, thanks to the new policy of old for new, “national subsidies” during the Rongsheng refrigerator sales growth of more than 20%, further consolidate the mainstream consumption of refrigerators structural upgrading trend, consolidated its position in the industry. This series of achievements fully proved that Rongsheng refrigerator is becoming a new engine to promote the iteration of family fresh life. At the same time, in view of the spirit of enterprising and healthiness brought by sports, which coincides with Rongsheng, in 2025, Rongsheng will once again join hands with FIFA to become the global official partner of the 2025 Club World Cup.